Sunday, 23 March 2008

Michelin Guide on Tokyo restaurants

Michelin Guide is famous in France for grading the restaurants. It gives 1 to 3 stars to the restaurant after the anonymous testing system. It is well respected in France and losing the star could cause great business losses.

Just last year, they launched the Tokyo version of Michelin Guide. However, this guide is not being accepted by the Japan public. They viewed the guide as not representative for the good food in the city.

1. the restaurants graded only central on certain area
2. the guide provides photo which contradict with the anonymous testing system
3. the rated good food is not so good in Japanese eyes

We don't know how they created the guide. But to move a Euro system to Asia, the blind copy won't work. They have to adapt to the local situation.

0 comments:

Design by Dzelque Blogger Templates 2007-2008