Sunday, 2 March 2008

Have you tried the Coca cola zero?

The coca cola company has launched the new product - Coca cola zero in Singapore. I started to see the advertisement over many places since last week. I think there is a marketing campaign going on.

Out of curiosity, I purchase a bottle from NTUC to check out the tag line. Full taste, zero sugar. You guess what? It is the coke light in disguise. I cannot sense any difference in taste between this zero and light version.

So, it is just a rebranding exercise. To bottle the without sugar version in a new name. Frankly, I am not a fan of light version, so does the zero. The after taste of artificial sugar still lingering.

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