China KFC is selling you tiao 油条
China KFC is planning to start selling you tiao very soon. This sound very interesting to me. When the foreign company entering a market like China, they are willing to customise the product to suit local taste. The approach aims to establish a bond with the local consumer as it is a traditional food.
However, this approach might not necessary work. As the local competition would be very strong. We know KFC is strong in fried chicken, we don't know how it would fare in fried you tiao.
In Singapore, KFC tried to sell the chicken porridge and selling breakfast. I think that's dropped already. Remember few years ago, when Mac Donald trying to sell the fried chicken? Despite extensive advertisement, the product eventually failed to sell well.
In business, having idea is good, whether it would work out eventually is another question.
2 comments:
MAcdonald failed in selling chicken? I dont think so. Chicken was not going to outsell their burger thats for sure. Their theme was not fried chicken. But by introducing fried chicken, they hope to "steal" some fried chicken customers which could add up to their overall sales.
Yutiao alone is not going to rock the market. Unless they could come up with some set meal with special invention like spicy Yutiaolets with chili powder etc.
Well, that depends on how you view it. To me, when you throw big money, you are seriously pushing the product. They wanted to make it a regular menu item same as McChiken etc.
When the thing doesn't turn out well, then they decided to discontinue it.
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