Marketing with new social media

Recently, Tampines 1 just opened shop beside the Tampines MRT. Before the mall opening, the web site has been setup to inform the potential shopper of the construction progress.

Before the mall opening, the management team has setup a blog about the mall. Blog being the in thing in this couple of years, they want to engage the new age media to do the marketing. The puzzling decision to me is blog being an unorganised way of presenting data, except that the hype, is not suitable to organise the mall information properly. Maybe the decision is just to have an informal way for the mall to engage the shopper.

This is not the only action they have taken. They have invited a few bloggers to attend the media session and mall tour. Just before the mall opening. These blogger would go back and blog about the see and did. Thus, creating awareness and hype about the mall.

We are indeed at the web 2.0 era, where marketing is also evolving. Social media is perceived to be more influential to the shopper, as personal recommendation is viewed as more reliable than the advertising word.