Singtel win EPL telecast right for next 3 years, the implication

Looking at the response on the news so far, I guess not only I am surprised and worried about the incident(although I don't have starhub cable). The consensus is it is bad for consumer.

On the hardware,
You have to install both starhub cable set top box and mio tv box. You also have to juggle between the remote controls.

On competition,
It is definitely bad competition. A competition that does not benefit anyone, except the EPL telecast owner. Starhub would lose subscriber, Singtel lose money to lure subscriber, consumer pay the extra cost. Because they got the exclusive right, consumer is held to ransom, maybe not now but in the next few years. Somebody has to pay the bill right

On regulation,
MDA says they would look into the matter, but I doubt anything would be done on this. This is ultimately commercial decision, and it is free competition world. But, really, consumer would not benefit.

On future,
Judging at the public outcry, Singtel would keep the cost on par with old starhub fee for the moment. Then, gradually increase the price over the years. Another way is they use other way to milk the consumer. At the end of the day, somebody has to pay for it and it would be consumer. The overall cost would go up slightly, if you still want your existing starhub and you have to pay for the mio tv also. Of course, if you don't watch soccer, then congratulations, you are not part of the equation.

Overall, something has to be done to stop this unhealthy "competition".